Utopia 乌托邦_Product Design & Packaging

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UTOPIA

Coffee Fragrance Series

"Build a utopia with the aroma of coffee and place free thoughts and romantic ideals." Utopia is a coffee fragrance series of to Define. The creativity of this series is not limited to coffee-style aromas, but the refining and re-creation of coffee culture, restoring the coffee experience process and creating a utopian atmosphere of freedom.

The main container is derived from the combination of funnel and cup for hand-brewed coffee. The dark wooden base is like the earth, deep and broad, containing vitality. At the same time, the silver plating process gives the container a sense of mystery, power, and eternity, just like an ideal palace built on the earth.The element of coffee also runs through the packaging and product styling of this series. We also designed a set of changeable fonts for UTOPIA, which are suitable for internal and external packaging and product containers of different shapes.

“用咖啡香气建起乌托邦，安放自由的思想和浪漫的理想。”乌托邦是寓义to Define的咖啡香氛系列。该产品的创意不止于咖啡风格的香调，而是对咖啡文化的提炼和再创造，还原咖啡的体验过程，营造乌托邦式的自由氛围。

主体容器，源于手冲咖啡的漏斗与杯的组合形态。深色木制底座，犹如大地一般，深沉博大蕴含生机，同时镀银工艺让容器多了几分神秘、力量、永恒之感，如同大地之上建起理想的殿堂。有三种形态的体验：点燃咖啡香调的香氛蜡烛、均匀撒上咖啡粉体验更加浓郁的香气氛围，以及蜡烛燃尽之后，容器内放入天然的扩香晶石，搭配咖啡香调精油使用。

咖啡的元素也贯穿了该系列的包装及产品造型。并为UTOPIA设计了一组可变化的字形，适配于内外包装及不同形态的产品容器。

乌托邦向来是理想、美好的代名词，有咖啡香气的地方即是现代人的乌托邦，我们沉浸其中，自由、幸福。

Translated by Google Translate

来自谷歌翻译

Product creativity by TD

D/DA Simin Xu