As one of the leaders in gluten-free and allergen-friendly snacks, Enjoy Life Foods has considerable reach. That's why when Infuz took on ELF as a client, we knew we needed to make the company's redesigned website and new/refreshed copy really convey just how vital its gluten-free production processes are. In 2014, I rewrote the majority of the web copy -- including call-outs, headers, product descriptions, company history and meta items -- and followed that up with major editing/refreshing/streamlining of the current FAQ and other dense materials. ELF enjoyed the new website so much that when our agency closed, the company followed our project manager over to his next endeavor.