AXE Switch
The AXE effect attracts you woman, this could be a problem if you have a jealous girlfriend, she could look at your cellphone and you could get in trouble if she sees the amount of female contacts you talk to.
To resolve this problem, we created a iPhone application that with just one click switches your female contacts names for male contact names, in this manner avoiding you problems.
Art Direction: Raul Gonzalez (erregonzalez)
Creative Direction/copywriter: Pablo Guirado
