visual Copa Feminina 2023 da TV Globo
PT
Identidade visual para a Copa Feminina 2023 na Austrália para a TV Globo que exibiu sete jogos da Copa. Com número inédito de jogos transmitidos na TV aberta, objetivo era consolidar crescimento da modalidade entre o público e alcançar marcas ainda melhores do que as do Mundial de 2019, além de reforçar a importância que o futebol feminino tem para a empresa.
Para o visual, enaltecemos as meninas da nossa seleção brasileira, celebrando a grandeza e a importância do evento para as mulheres no esporte.
EN
Visual identity for the 2023 Women's World Cup in Australia for TV Globo, which aired seven matches of the tournament. With an unprecedented number of matches broadcasted on free-to-air TV, the objective was to consolidate the growth of the women's game among the audience and achieve even better ratings than those of the 2019 World Cup, while also reinforcing the importance of women's soccer to the company.
For the visual aspect, we celebrated the girls from our Brazilian national team, highlighting their greatness and the significance of the event for women in sports.
