brief: chanoyu is a local matcha shop specializing in hot matcha tea and sells their own matcha powder. the brand aims for a blend of traditional aesthetics and modern simplicity inspired by japan.
solution: for chanoyu, we crafted an identity that seamlessly fuses traditional visions with a modern touch. the logo and visuals reflect the essence of traditional tea ceremonies, embracing simplicity and the authenticity of craft, while maintaining a contemporary appeal.
