Colourful Fashion
Optimized Embroidery Specialist
Optimized Embroidery Specialist
CLIENT: COLOURFUL FASHION (PVT) LTD
SERVICES: BRAND POSITIONING, BRAND MESSAGING, BRAND IDENTITY, WAYFINDING & SIGNAGE
The Challenge & Background
Colourful Fashion, a contemporary embroidery facility based in Sri Lanka, specializes in a variety of embroidery services ranging from computerized embroidery to appliqué, sequin attachment, and laser cutting. With nearly two decades of experience in the industry, Colourful Fashion has served esteemed international clients such as Ralph Lauren, Tommy Hilfiger, Gap, Nike, Marks & Spencer, and Victoria’s Secret. Dedicated to client satisfaction and employee well-being, Colourful Fashion constantly explores cutting-edge methods and techniques. Now, the company aims to expand its service offerings to provide comprehensive embroidery solutions under one roof. To effectively communicate its uniqueness and values to discerning international buyers, Colourful Fashion seeks to establish a brand identity that reflects trustworthiness, efficiency, and high standards
The Solution
Colourful Fashion's commitment to providing comprehensive services, efficient workflows, and meticulous attention to detail has distinguished it within the competitive landscape. Their emphasis on employee well-being, coupled with rigorous safety measures to ensure top-tier results, positions Colourful Fashion as an "optimized embroidery specialist."
Utilizing this distinctive quality as the focal point, we strategically integrated each of Colourful Fashion's services into the brand rollout, visualizing their promise of optimization. From the logo to iconography and textures, we developed a cohesive visual language that underscores the brand's commitment to optimization.
Company Profile
We created the company profile as an introduction to company’s new values and all-round services. The design is based on keywords and crafted graphic elements. We used embroidery as an inspiration and used each different embroidery service provided by the client to craft the icons that represented each service.
Wayfinding & Signage System
In providing “optimized” service, wayfinding system is primarily focused on enhancing the productivity and efficiency inside the plant. Colourful Fashion has a very diverse staff. Therefore our challenge was to build a signage system that improves the quality of both visitor and staff experience. As a solution, we created trilingual exterior and interior signage system with pictorial symbols inspired by the visual identity of Colourful Fashion.
Thank you!
