Using AI to Transform Pain Relief Experiences into Art
AI has made it easier than ever for humans to express our feelings and thoughts, making tangible the abstract, for the first time ever.
By inviting people to describe what pain relief feels like to them and then using Generative AI to visualize that feeling, we tapped into a unique truth connected to Panadol. Illustrating emotions — shaped by a complex blend of genetic, physiological, psychological and cultural factors — was both revealing and challenging, but in the end it gave us a one-of-a-kind campaign.
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