Uptown dog
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Based on standard bottling, this project consisted in developing a new line of hair care products for dogs that should include shampoos and conditioners.
The project began with the search for a strategic direction of the product, in order to create its naming, brand identity and packaging.
Hence, the brand “Uptown Dog” was created. “Uptown Dog” refers to the urban lifestyle and trend following.
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Partiendo de envases standard, el proyecto consistía en desarrollar una línea productos de higiene capilar para perros.
El proyecto comenzó con la búsqueda de un posicionamiento estratégico para el producto para a partir de ahí, crear el naming, la identidad de marca y el packaging.
Uptown Dog, hace referencia a un estilo de vida urbanita y seguidor de tendencias.
Subject: Standard packaging design
Workshop tutored by: Guillem Virgili
Master of Packaging Design in Elisava School, Barcelona.
Master of Packaging Design in Elisava School, Barcelona.
