Oykos - Danone
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This project had several goals: firstly, to communicate the new name of Danone’s Greek yoghurt (Oykos). Furthermore, to use an attractive graphic design with a big dose of appeal to make this product evidently different from other brands so that it will stand out on the shop shelf.
The concept behind this design is to transfer the consumer to traditional, authentic Greece, avoiding the use of the classic and cliqued Greek topics that are widely used by competing brands.
Subject: Consumer Packaged Goods.
Workshop tutored by: Jordi Almuni.
Master of Packaging Design in Elisava School, Barcelona.
Workshop tutored by: Jordi Almuni.
Master of Packaging Design in Elisava School, Barcelona.
