Operation Eyesight believes everyone has the right to sight. They provide resources and new equipment to developing countries around the world where healthcare is underfunded and underdeveloped, that eradicate blindness caused by preventable infection and disease. Print ads and a large brochure were created to help tell this story in a way the viewer can't help but see for themselves that everyone, no matter where they live, deserves the right to proper eyecare, and the ability to see the beauty that exists all around us.
Credits:
Creative Director: Jim Diorio
Art Director: Deborah Caprara
Copywriter: Jeff Katz
Photo Retoucher: Janine Poplak
Creative Director: Jim Diorio
Art Director: Deborah Caprara
Copywriter: Jeff Katz
Photo Retoucher: Janine Poplak
