Environmental Defence Canada wants to encourage people to choose energy efficiency in their next choice, whether that's new windows or a big home reno, a new car, or the way you get to work. Through government incentives and rebates, they want Canadians to know it's never been easier to reduce your carbon footprint and save money too.
We created a series of over-the-top scenes to show situations that might warrant needing a new car or a home renovation, and to consider the energy efficient choice when you do.
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Car suddenly MIA? When it’s time for new wheels, choose a car that goes the distance for you and the climate. Government incentives and rebates make it more appealing than ever to drive electric. Learn more about programs that make EVs the clear choice for you and the environment.
World rocked by unexpected roof repairs? Now is the time to switch to solar. Government incentives and rebates make it easier than ever to reduce your carbon footprint and let the sun light up your life. Learn about incentives for home improvements that can save you money and help fight climate change.
Your careful party planning can’t predict everything. When it’s time to replace your windows, incentives and rebates make it easier than ever to choose options that reduce your energy bills along with your impact on the climate. Learn more about programs that help you save money while fighting climate change.
Is your house feeling frosty? Do a home energy audit to find out how to warm up your home without heating up the earth. Get started by learning more about government programs that help you make smart choices for you and the planet. Learn more about saving money, improving your home and reducing your impact.
Online videos were also part of the campaign.
We even used YouTube video fails to get the message across.
Credits:
Creative Director: Paul Bonsell
Art Director: Deborah Caprara
Copywriters: Jane Ayer, Paul Bonsell
Agency: Grassriots, Toronto
