Quin of Hearts is a lolita fashion brand founded by “Quin,” a passionate designer who began pursuing fashion out of love for the craft. Drawing inspiration from the titular playing card, the brand celebrates femininity by creating hand-made products with tenderness, sincerity, and a touch of whimsy.
In this kingdom, anyone can become queen of their own wonderland.
An emblem is a symbolic badge that represents a nation, a clan, or even an idea. The concept behind creating an emblem for Quin of Hearts stemmed from the idea of how the brand was built by one person with a dream of creating a kingdom in the fashion scene and sharing that joy with others. And what good is a kingdom without a symbol?
The logo represents elegance, whimsy, and youthfulness—ideas that the Quin hopes to embody throughout their reign.
The brand colors are reminiscent of those found in traditional playing cards, but with a pastel twist. Paired with the logo, typography, and other brand assets, these colors give off a youthful feeling without losing the essence of royalty.
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