品牌介绍:
这是八马茶业旗下的白茶系列产品，期望打造成一款该品类顶级的产品。
Brand introduction:
This is the white tea series product of Bama Tea Industry, and we hope to create a top-notch product in this category.
品牌任务：
这是八马第一次找我们做项目，也是我们第一次做茶叶的包装。这本身就对我们来说是一次大胆尝试的机会。我们团队一直从事香烟的包装设计。两个领域的碰撞或许能带来不一样的结果。品牌方要求保持八马品牌的一些基础调性。比如品名足够大卖点突出。八马标志明显。优雅的浅色调等等。这相当于是一个命题“作文”考验设计师对项目的把控能力。我们在思考这个项目的时候，第一考虑的肯定要保持八马特有的一些东西，但是又想让这个包装具备一些新的创意亮点。在外盒保持一贯的调性之后，巧妙利用盒型的结构的一些特点，既表达了产品卖点，又让让包装具备一些新的感官。让产品有了更深层次的表达。
Brand mission:
This is the first time Bama has approached us for a project, and it is also the first time we have done tea packaging. That in itself was an opportunity for us to be bold. Our team has been engaged in cigarette packaging design. The collision of the two fields may bring different results. The brand owner requires that some basic tones of the Bama brand be maintained. For example, the product name is big enough and the selling point is prominent. The Eight Horses logo is obvious. Elegant light shades and more. This is equivalent to a proposition "composition" that tests the designer's ability to control the project. When we were thinking about this project, our first consideration was to maintain some of the unique features of Bama, but we also wanted the packaging to have some new creative highlights. After maintaining the consistent tone of the outer box, some features of the box structure are cleverly used to not only express the product's selling points, but also give the packaging some new senses. Let the product have a deeper expression.
创意说明：
这是一款中国福建的顶级茶叶。这款茶叶是在早春6天黄金期内，首轮采摘肥壮满毫的纯芽头，每一斤头采 银针为采茶人万余次的手工采摘。茶叶具有毫香鲜浓、 清甜耐泡、 余韵悠长、 的特点。由于茶叶的稀缺性 和它的生长环境，决定了它品质的顶级属性。因此取名“鼎一”（在中文里的意思是一万个里面选一个，是最顶级的意思）。 我们从品名鼎一中的一字为出发点。一本身就代表最顶级，第一名最好的。在此基础上我们提出“品顶级好茶，话诗 画人生”的境界。喝茶不仅仅是简单的品茶，更是一种生活方式的表达。外盒巧妙利用一字笔画像山的造型，营造一叶偏舟的恬静生活。内盒上利用 盒型结构，形成一个阿拉伯数字“1”形成高山流水般的意境。也是对茶叶生产环境海拔高的表达。充满诗情画意，余韵悠长！ 材料上几乎没有采用任何的印刷，古朴的色调。都是对茶叶手工采摘和天然性的表达。Solution:
This is a top-quality tea from Fujian, China. This tea is harvested in the first round of pure, plump buds during the 6-day golden period in early spring. Every pound of tea is picked. Silver Needle is handpicked by tea pickers more than ten thousand times. Tea has the characteristics of fresh and strong fragrance, sweetness and durability, long aftertaste and good taste. Due to the scarcity of tea and its growing environment determine the top attributes of its quality. Hence the name "Ding Yi" (which in Chinese means choosing one out of ten thousand, which means the top). We start from one character in the product name Dingyi Zhong. One itself represents the top, the first and the best. On this basis, we put forward the idea of “tasting top quality tea and talking about poetry” The realm of "drawing life". Drinking tea is not just a simple tea tasting, but also an expression of a lifestyle. The outer box cleverly uses a single-stroke pen to draw the shape of a mountain, creating a quiet life of a boat. The inner box uses The box-shaped structure forms an Arabic numeral "1", creating an artistic conception like mountains and flowing water. It is also an expression of the high altitude of the tea production environment. Full of poetry and painting, with a long aftertaste! There is almost no printing used on the material, with simple tones. They are all an expression of the hand-picked and natural nature of tea leaves. Ultimately, product sales exceeded expectations both online and offline.
