🖋品牌由来：
品牌来由庄子的《逍遥游》北冥有鱼，其名为鲲。鲲之大，不知其几千里也；化而为鸟，其名为鹏。鹏之背，不知其几千里也；怒而飞，其翼若垂天之云。是鸟也，海运则将徙于南冥。南冥者，天池也。《齐谐》者，志怪者也。
品牌来由庄子的《逍遥游》北冥有鱼，其名为鲲。鲲之大，不知其几千里也；化而为鸟，其名为鹏。鹏之背，不知其几千里也；怒而飞，其翼若垂天之云。是鸟也，海运则将徙于南冥。南冥者，天池也。《齐谐》者，志怪者也。
🖋设计创意：
我们将逍遥游中鲲渴望变成鹏展翅高飞的这一过程表现出来。选取鲲奋力跳出海面的瞬间，把鲲向往变成鹏的飞向天际的过程表现出来。整个画面唯美、神秘、有故事性有感染力。人生百味，不断突破自我。奔向自己心中的逍遥自在。
🖋作为逍遥台品牌鲲鹏系列的第一款口粮酒主打产品，我们将鲲渴望突破海水的束缚渴望变成鹏的一种状态，向上一跃飞向天际的渴望，体现了对逍遥自由展翅飞翔的向往。完美契合品牌理念！
🖋Brand origin:
The brand comes from Zhuangzi's "Xiaoyaoyou" There is a fish in the North, and its name is Kun. Kun is so big, I don't know how many thousands of miles away it is; when it turns into a bird, its name is Peng. Peng's back, I don't know how many thousands of miles away it is; it flies in anger, its wings are like clouds hanging from the sky. It is a bird, and the sea will migrate to Nanming. Nanmingzhe, Tianchi also. Those of "Qi Harmony" are also those of Zhiwei.
The brand comes from Zhuangzi's "Xiaoyaoyou" There is a fish in the North, and its name is Kun. Kun is so big, I don't know how many thousands of miles away it is; when it turns into a bird, its name is Peng. Peng's back, I don't know how many thousands of miles away it is; it flies in anger, its wings are like clouds hanging from the sky. It is a bird, and the sea will migrate to Nanming. Nanmingzhe, Tianchi also. Those of "Qi Harmony" are also those of Zhiwei.
🖋Design creativity: We express the process of Kun's desire to become a Peng soaring high in the getaway. Select the moment when Kun struggles to jump out of the sea, and express the process of Kun's longing to become a Peng and fly to the sky. The whole picture is beautiful, mysterious, storytelling and infectious. Life is full of flavors, and we constantly break through ourselves. Run to the freedom in your heart. 🖋As the first ration wine flagship product of the Kunpeng series of the Xiaoyaotai brand, we have turned Kun’s desire to break through the shackles of sea water into a state of Peng, the desire to leap upwards and fly to the sky, which reflects the desire for Xiaoyao to spread its wings and fly freely Yearn for. Perfectly fit the brand concept!
