刘 青松's profile

钓台御品----龙隐 白酒包装设计


龙在中华上下五千年的文明中,一直占据着非常重要的位置是中华民族的图腾之一。在中国人心中是神圣、神秘充满敬畏的。历史上有各种神话传说,设计从“神龙见首不见尾”这句话为创意点,这句话在中文中的意思是龙非常神秘从来见不到它的全身。 巧妙结合瓶身和盒子结构特点,采用极具气势的盘龙造型,围绕瓶身充满视觉张力。弱对比的处理手法,若隐若现与龙隐的主题 相呼应。在瓶底的设计上我们采取了一个充满仪式感的设计,采用四面八方一步一阶梯朝向龙柱的方式体现对神龙的敬畏和膜拜。 龙眼用描金的工艺体现,与隐龙形成巨大反差起到画龙点睛的作用。有显有隐有虚有实耐人寻味神秘感油然而生,极具想象力!

In the five thousand years of Chinese civilization, the dragon has always occupied a very important position and is one of the totems of the Chinese nation. In the hearts of Chinese people, it is sacred, mysterious and full of awe. There are various myths and legends in history, and the design starts from the phrase "the dragon sees the head but does not see the tail" as the creative point. This sentence in Chinese means that the dragon is very mysterious and never sees its whole body. Cleverly combining the structural characteristics of the bottle body and the box, it adopts a very imposing dragon shape, which is full of visual tension around the bottle body. The treatment method of weak contrast echoes the theme of Longyin. In the design of the bottom of the bottle, we adopted a design full of ceremonial sense, adopting a step-by-step approach to the dragon pillar in all directions to reflect the awe and worship of the dragon. The longan is embodied by the technique of drawing gold, which forms a huge contrast with the hidden dragon and plays the role of finishing touch. Some are obvious, some are hidden, some are false, some are real, intriguing and mysterious, very imaginative!
钓台御品----龙隐 白酒包装设计
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钓台御品----龙隐 白酒包装设计

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