刘 青松's profile

宴上樽白酒包装设计(黑金版)

创意说明:
这是专门为上海这个国际化都市打造的一款高端商务用酒,主视觉上采用在中国有着上千年历史的一种酒具“樽”,在原来的造型上运用正负形的表现手法,巧妙将两个人的人脸融入进去,寓意两个陌生人通过宴会成为朋友。上海在中国是一座有着悠久历史的城市,将上海民国时期的建筑和现在的繁华都市结合,体现上海城市的多样性。采用开门的一种开启方式,打开形成一条红地毯充满仪式感的同时,表达对客人的热情和尊重。

This is a high-end business wine specially created for the international city of Shanghai. The main visual adopts the "zun", a kind of wine utensil with a history of thousands of years in China, and uses positive and negative shapes to express the original shape. The faces of two people are cleverly integrated into it, implying that two strangers become friends through the banquet. Shanghai is a city with a long history in China. It combines the architecture of Shanghai during the Republic of China with the current bustling city to reflect the diversity of Shanghai. It adopts the opening method of opening the door to form a red carpet, which is full of ceremony and expresses the enthusiasm and respect for the guests.

创意需求:
基于在推出的第一款白色产品,在市场上取得不错的反响。陆续推出系列款黑金包装采用黑色跟金色对比,设计上显得更时尚、更酷、更有感染力!
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Based on the first white product launched in China, it has achieved good response in the market. A series of black gold packaging has been launched one after another, using contrast between black and gold, making the design look more fashionable, cooler and more appealing!
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创意总监:刘青松
美术指导:姚文博
3d渲染:姚文博
插画:姚文博
项目管理:x女士
工艺规划:l先生


宴上樽白酒包装设计(黑金版)
Published:

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宴上樽白酒包装设计(黑金版)

Published: