Akemi by DD.NYC® is a luxury cosmetics brand that combines the latest in beauty technology with the finest natural ingredients. Designed with the Japanese concept of minimalism in mind, Akemi's branding is simple, yet elegant. With innovative packaging and a focus on sustainability, Akemi by DD.NYC® delivers a high-end beauty experience that is both sophisticated and luxurious.
The goal is to convey a message or idea with the utmost simplicity and elegance. This simplicity extends to color palettes, with a preference for neutral tones. The use of clean and minimalistic typography on the combination of two fonts helps to complement the visuals and brand logo.