Visual identity and art direction for Words that Transform, a self-initiated project that restores and improves spaces in public schools as a way of disseminating behaviors
that build a better world.
that build a better world.
In each edition, the school's community defines the word that will be painted, and a local artist is invited to collaborate in the design of the space. The flexible identity adapts its lettering and colors according to the guest artist's style.
After painting the first court, other members of the school community were inspired and held raffles to be able to paint other areas of the school. Teachers reported greater self-esteem of the students involved and a notable increase in the frequency of extracurricular activities, especially among young people. The girls demanded exclusive time for the female football team to play without boys, and a friendly match marked this new moment.
CREDITS
Executive Production: Luciano Braga, Augusto Córdova
Project Management: Francine Ramos, Alice Oliveira
Production: Francine Ramos, Alice Oliveira
Creative Direction: Luciano Braga
Copy: Manuella Graff, Mariana Franzoi
Design & Art Direction: Marcos Oliveira
Photography: Marcos Oliveira, Francine Ramos, Natália Blauth
Video 1: Sopa Digital
Video 2: Enquadra
Guest Artists: Paxart, Shai Duarte
Constructions: Alma Engenharia
Project Management: Francine Ramos, Alice Oliveira
Production: Francine Ramos, Alice Oliveira
Creative Direction: Luciano Braga
Copy: Manuella Graff, Mariana Franzoi
Design & Art Direction: Marcos Oliveira
Photography: Marcos Oliveira, Francine Ramos, Natália Blauth
Video 1: Sopa Digital
Video 2: Enquadra
Guest Artists: Paxart, Shai Duarte
Constructions: Alma Engenharia
