Muslim LifeFair Jogja 2023
Transforming Yogjakarta's rich traditional culture into modern icons for a refreshing design revamp to
a beloved running annual halal bazaar & culinary experience, Muslim LifeFair Jogja 2023!
Since 2019, Muslim LifeFair and its culmination Muslim LifeFest, has been the go-to solution for muslim business owners to showcase their products & services to thousands of visitors who's all set to experience their broad selection of halal products & culture.
As the halal industry grows, so must does every sector, including visual communication. We've come up with a visual that is not only going to appeal to their market, millenial-Muslim but also still sparks their own identity at once. We also wanted the city of Jogja to get invlove. We've captured its rich and broad culture as modern icons. Finally, we wanted the design to be easily applicable to every touchpoint,
As the halal industry grows, so must does every sector, including visual communication. We've come up with a visual that is not only going to appeal to their market, millenial-Muslim but also still sparks their own identity at once. We also wanted the city of Jogja to get invlove. We've captured its rich and broad culture as modern icons. Finally, we wanted the design to be easily applicable to every touchpoint,
from social media to print!
Brief & Board
Similar to Jakarta, The organizer fancied a refresh, but it is mandatory to stick with their brand color which is a darker shade of purple.
We drawed most of our inspiration from BRIC Celebrate Brooklyn's visual identity and flat mosaic design aesthetic in general to really capture & transform Jogja's rich traditional culture into contemporary visual.
Other Exhibitions:
Muslim LifeFair Jogja 2023
Event Organizer: Lima Events | @lima.events
Social Media & Design Partner: Hibbu Creative | @hibbu.id
Hibbu Social Media Specialist & Supervisor: Shandi Farizki | @kamiki.a
Hibbu Design Concept & Key Visual: Hanif Rifandi | @hrifandi_
