O' Mondays - Grab & Go Burger Joint
The only thing on Mondays that you wish would never last...
one bite at a time.
With the rise of online-based food businesses in Indonesia and the seemingly never-ending battle between the industry and the pandemic, One entity seeks to step up and change the game by eliminating the misconception of Mondays being the worst day of the week. How? By producing and serving one of the greatest Invention in the human history...
Burgers!
All About The O's - In Order to become recognizable within it first year, we would like to Incorporate the O and apostrophe, the face of the brand, and its color in each of every touch points it has. From social media to the burger’s wrap, we want the brand’s target audience easily and quickly acknowledge what the brand’s all about: Fluffy buns, Juicy meat, fresh veggies, and not hating on Mondays.
Cooper Black in Action - Cooper is an interesting typeface. Its actually used by a lot of food hawkers and street food vendors here in Indonesia, it is basically everywhere. In addition to its popularity, Cooper Black’s “Juicy” characteristic was the one that really sold us to use it as our brand icon with small modifications on the letters In order to interpret the thick aspect of the burgers which is the big cheese of the brand, no pun intended.
Social Media & Photography - With the brand’s distributing channel being Grab & Go and Online Orders, we want to incorporate the brand’s social media as the “mouth” of the brand but we also want to let them walk their talk by being not only a comfort food joint but also a talkative, uplifting, and inspiring entity for their audience. Relieving the pain of those who are starting over a week of working.
Enjoy...
