This packaging design is targeted at children under the age of 12 to teach them about saving electricity
by using the doorstoppers. It encourages children to switch off their air conditioner, lights and heater when it’s being used unnecessarily.
Each doorstopper is a different character.
Boys bedroom: Polar bear
Girls bedroom: Owl
Unisex bedroom: Camel
Polar bear badge reads: Switch off your aircon and let's just chill.
Owl badge reads: Switch off the light, owl be watching over you.
Camel badge reads: Switch off your heater, it's breaking dawn on my back.
Polar bear booklet copy:
This aircon sure make me feel at home, but every time you open that door...
This aircon sure make me feel at home, but every time you open that door...
You make me wish I was a camel.
Owl booklet copy:
When Mommy opens the door, I can see the moonlight shine all the way into my room...
It makes me feel safe at night.
Camel booklet copy:
This heater sure makes me feel at home, but every time you open that door...
You make me wish I was a polar bear.
The booklet aims to show children other simple ways on how they can save electricity in and around the house.
