Smirnoff establishes its heritage by calling out that Smirnoff has always been a part of the ‘scene’ since the 50’s. To do this, the billboard is split in half to contrast what went down in the 50’s with what’s going down today. It looks as if the eras are interacting with one another.
One moment, every party.
Though fashion, music and dance moves change, the heart of the party stays the same. And sitting at the heart of the party, as a unifying, ever-present element that spans all eras, is Smirnoff.