Location
Brazil
Role
Branding & Packaging
"Cansei de Ser Gato" is a brand that originated as a fun and engaging platform for cat enthusiasts. With an authentic and captivating personality, it has garnered a loyal community of followers who are passionate about felines.
Challenge
Over time, the brand faced the challenge of staying updated and modern, keeping up with ever-evolving trends without losing the essence and authenticity that endeared it to cat lovers.
Solution
To address this challenge, we chose to create a memorable color palette consisting of vibrant shades that capture the core of the brand. Additionally, we developed a modular typography that evokes the mischievous nature of cats, adding a touch of fun to the visual identity. We also introduced exclusive illustration assets that incorporate captivating visual elements, strengthening the brand's identity.
To add personality and distinction, we selected the purple and green duotone, creating a striking visual contrast.
Lastly, to simplify and make the brand more recognizable, we reduced it to "CDSG," an abbreviation that preserves its essence and facilitates identification by followers.
