Thornberg & Forester is a New York-based creative agency, and we teamed up with them to explore a new direction for their website.
Having not updated their site in a while, the key challenge here was making sure their online presence accurately represented who they are today.
And while a refreshed website was the ultimate goal of our collaboration, we first explored the visual identity to make sure the brand's core ingredients gave us the right foundations to reflect the company properly.
Aiming to portray the right balance between being serious about work, and also fun to work with, we worked with Thornberg to evolve the visual identity (and not totally reinvent it).
In evolving the visual identity, approachability combined with professionalism inspired our choice of the Haffer typeface to lead the (semi) rebrand.
It's ability to convey details with clarity, but also communicate with levity and confidence, made it an ideal candidate for an agency that wanted to say “we don’t take our work lightly, but also don’t take ourselves too seriously.”
We pitched our ideas for the updated visual identity by bringing it to life in a range of applications, giving a clear impression of how our work would translate in the real world.
With the groundwork done on the visual identity, the priority for website design explorations was simplicity.
Nothing flashy - just clean, precise, and tasteful, with a robust presentation of work.
We iterated through design concepts with Thornberg, searching for better ways to be impactful and dynamic in how their client projects were displayed. We wanted design, imagery, and writing to all pull in the same direction, balancing approachability with a seriousness around the creative work.
See more of our work at: fookcommunications.com
