Nike Soccer - Mercurial Launch (SU14) - Retail Partners
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    For the Nike Soccer launch of the new Mercurial Superfly soccer boot, my team put together an interactive campaign for Nike's retail partners. Us… Read More
    For the Nike Soccer launch of the new Mercurial Superfly soccer boot, my team put together an interactive campaign for Nike's retail partners. Using Nike's creative assets, we designed a customer journey using static imagery, animated GIFs, rich media units, and social media posts to create a unique campaign that encompassed the Nike brand voice within the structure of each retailer's site and social media channels. Read Less
    Published:
For the Nike Soccer launch of the new Mercurial soccer boot, my team put together an interactive campaign for Nike's retail partners. Using Nike's creative assets, we designed a customer journey using static imagery, animated GIFs, rich media units, and social media posts to create a unique campaign that encompassed the Nike brand voice within the structure of each retailer's site and social media channels.
Launch
 
This is when all the Mercurial boots were available for purchase. 
Social Media
Retailer Websites
Pre-Order
 
A period when a customer could pre-order the Mercurial boots.
Social Media
Retailer Websites