Live Adobe MAX – The Creativity Conference
Learn from the best in the creative industry.
Watch now
  • Add to Collection
  • Tools Used
  • About

    About

    This demand-generation campaign for Windstream Communications takes the customer through a discovery of how various services offerred by Windstre… Read More
    This demand-generation campaign for Windstream Communications takes the customer through a discovery of how various services offerred by Windstream (Cloud, UC) can help an enterprise or small business. Read Less
    Published:
This demand-generation campaign for Windstream Communications takes the customer through a discovery of how various services offerred by Windstream (Cloud, UC) can help an enterprise or small business. 
A customer journey begins through visiting the Windstream Business site or clicking on a paid media advertisment.
The other way to begin the customer journey is through emails sent out to prospects or current customers through emails generated by Marketo. 
The banners or emails lead to this landing page, which gives a quick description of the main content piece and a CTA to download. 
This is the cover of the UC guide, an interactive PDF document that touches on important points relating to Unified Communications (or Cloud services - in the Cloud guide). This content piece is the first of many to drive business to Windstream. 
Within the guide is a link to to speak to a sales consultant with a pre-recorded voicemail that plays when you land on the page. 
After downloading the guide, the user is taken to a different landing page that has two primary CTAs, requesting a call from a salesperson or a link to the Cloud guide. There is also a follow-up email generated to the user, that reinforces these CTAs. 
These two landing pages take the user through the process of requesting a sales call.
This preference center allows a user to manage subscriptions to various topics or unsubscribe from all communications.
This is the cover of the Cloud guide, which is the content piece if the user goes through the Cloud nurture journey.