NIKEiD is a subsidiary of Nike that allows customers to customize and create their own versions of popular models. I contributed UX design, imagery, digital layout and creative direction to the customized shoe builder and the advertising.
This video shows a demonstration of the user journey as they customize the Hypervenom Phantom soccer cleat. I designed this user experience.
The Nike Hypervenom Phantom iD builder.
Nike Hypervenom Phantom iD landing page. This product was a new release with exclusive colorways available on NIKEiD. I designed gridwall "pre-builds", marketing copy, and layout.
Nike Alpha Pro iD. I did post-production on the imaging,
Banner advertisment for NIKEiD football cleats.
Nike Hyperdunk iD. I produced the user experience for the customized builder and worked on post-production imagery.
Marketing imagery and copy for the Hypervenom Phantom iD called out the unique features of the NIKEiD version of this shoe. The bold color pallette was part of an initiative to unify the color pallete on all NIKEiD Soccer shoes to create a uniform experience for the customer while also being able to call out unique features to each product.
Jordan Spizike iD. I producing the imaging and UX design for the glow effect.
