According to the data, the target audience for craving yogurt is post-85s sophisticated moms. These sophisticated moms have high expectations when it comes to health quality and deliciousness. How can we meet the consumer's imagination of craving yogurt snacks through visual packaging?
We created the packaging based on the product's unique characteristics – it looks interesting from afar, rich up close, and is full of tempting details. The yogurt snacks are packed with an appetite appeal; they look good, they're fun, and they make you want to eat them when you see them.
The upper part of the lid displays rich and clear ingredients, reassuring moms, while the lower part of the lid features a playful and cute IP character, pleasing the little ones. The overall image is like a child wearing a hat filled with fruits - a dazzling array of fruits, nuts, popping candy, and crispy yogurt are magnified and reflected in the packaging, evoking a strong sense of appetite.
