SBC Advertising contracted Tim Henderson Design to create a series of print ad concepts for Modernizing Medicine's electronic medical record software, EMA™ (Electronic Medical Assistant).
Designer | Illustrator: Tim Henderson
Writer: Andy Knight
Client: SBC Advertising | Modernizing Medicine
Created in 2014
CONCEPT ONE
"Doctors Don't Speak in Code"
A doctor's time is valuable; they don't need to spend it looking up billing codes.
A doctor's time is valuable; they don't need to spend it looking up billing codes.
CONCEPT TWO
"Intuition _____________"
EMA is an intuitive program, designed to "learn" a doctor's preferences. This concept plays off the idea that intuition is a physician's most valuable asset, and EMA can augment that skill.
CONCEPT THREE
"Coded by Doctors"
EMA is the only EMR on the market conceived, developed and coded by doctors. This concept enforces that fact while engaging the viewer by placing expected imagery in unexpected situations.
EMA is the only EMR on the market conceived, developed and coded by doctors. This concept enforces that fact while engaging the viewer by placing expected imagery in unexpected situations.
Original pen & ink Illustrations for "Coded by Doctors"
