The Investment Service Center is a product created to help brokers be more successful in selling 401k retirement plans. The "On Your Side" Guide explains the features and benefits of the product, as well as how to make the most of the service. The guide was included with the bound legal documents received by the broker/dealer from Nationwide and was slid into a custom pocket fitted to a matching cover.
Designer: Tim Henderson
Writer: Jon Wink
Created in 2009
When bound with the front cover, the pocket enclosing the guide was designed to fall perfectly in place with the image on the front cover.
Front cover guide pocket
Front cover with guide pocket
Inside front cover
GUIDE CONCEPTING VERSIONS
The following version is more conservative; it is meant to represent a professional speaking to other professionals.
GUIDE CONCEPTING VERSIONS
The first concept created, this version follows a "toolkit/workshop" theme.
