What is “randomness”? A term seemingly commonplace in daily life, it’s often misinterpreted as carelessness or capriciousness.
True randomness is achieving an unrestrained, free state within a predefined standard, moving fluidly within any corner of a logical framework.
Random Coffee aims to encapsulate this essence of “randomness” through the medium of coffee.
Embracing a fresh interpretation of randomness, the “Grid” emerges as the most apt representation of this concept.
Beyond the inherent nature of “Grid” aligning seamlessly with randomness,
it addresses another challenge:
the frequency of updates for a coffee shop’s offerings and themes isn’t fixed. It evolves with market trends and the management team's strategic vision.
This implies periodic revisions to the menu or visual communications.
Without a dedicated design team, handling such granular design updates becomes a pressing challenge for the management.
This is where the Grid shines.
Once a foundational layout is established, the management team can source suitable materials, tailored to precise measurements. It promotes the use of everyday stationery like post-it notes and handwritten annotations using markers, diversifying the layout and enhancing visual depth and appeal. By embracing this DIY ethos, it resonates with the management’s interpretation of “randomness”.
Whether it’s the overarching visual style or the adaptable layout mechanics, the goal is to employ graphic design tools and thinking to assist Random Coffee in conveying its desired state of “randomness”.
什么是随意？这个看似在日常生活中经常出现的词，却容易将其与随便、随性挂钩。
随意，是在一个既定的标准中达到不拘束的、自由的状态，在逻辑框架中游走于任何角落。
Random coffee的目标是希望通过咖啡达到这样一种「随意」的状态。
基于对随意新的理解，选择「网格」是这个概念最恰当的表达。
原因是除了「网格」的使用方式、性质与随意相匹配外，
希望能解决另一个问题：
咖啡店的产品和主题的更新频率并不是固定的，需结合市场与主理团队的经营思路，
意味着咖啡店会不定期的更新菜单或视觉传达内容。
在没有拥有自己的设计团队下，日后琐碎的设计更新成为主理团队的新难题。
网格恰好可以解决这个问题。
在设定好基础的版式后，主理团队可根据需求寻找适合的素材，并根据测量的尺寸裁剪粘贴。鼓励去使用日常可随手买到的文具例如便签、马克笔手写等，丰富版式的变化增加视觉层次和观感。同时也通过这种日常自行DIY的形式，重新呼应主理团队对「随意」的表达和理解。
无论整体的视觉风格或可沿用的版式操作，希望运用平面设计工具与思维，去帮助random coffee传达某种期望中的「随意」状态。
Art Director: Mic Mak
Creative Director：Mic Mak
Designer: Mic Mak
Copywriting：Mic Mak
Client：Random Coffee
Brand Mark and Grid
Based on the grid, text and layout can be moved and changed within a certain range, thereby finding more possibilities within the originally fixed and unified brand visual identity specifications. At the same time, this kind of text and visuals that can be changed in a small range also constitute the unique visual style of Random Coffee, which also echoes the business philosophy of the owner and conveys a certain desired "random" state. In addition, the manager hopes to use dice as the coffee shop icon of Random Coffee, and also use grids to construct the visual structure.
以网格为基础，文字和版式能在一定范围进行移动和变化，从而在原本以固定和统一的品牌视觉识别规范中寻找更多的可能性。同时，这种可以小范围变化的文字与视觉也构成了Random Coffee独特的视觉风格，也呼应了主理人的经营理念，传达某种期望中的「随意」状态。此外，主理人希望以骰子作为Random Coffee的咖啡店icon，在视觉中也同样运用网格去构建。
Translated by Google Translate
来自谷歌翻译
The Grid
Whether it is the expression of the product or the poster vision related to the coffee shop, after setting the basic layout, you can find suitable picture materials according to your needs and use different materials and papers for collage. First determine the layout. Use the grid as a unit to measure the size of the overall picture, then use simple printing and cutting, and finally paste it according to the expected layout. You can order it or use it as you like. It also encourages the text on the screen to be mainly handwritten to create a "casual" atmosphere.
无论是产品的表达还是与咖啡店相关的海报视觉，都可以在设定好基础的版式后，根据需求寻找适合的图片素材，用不同的材质和纸张进行拼贴。首先确定好版面。以网格为单位测量总体画面呈现的大小，然后再使用简易的打印并裁剪，最后按预想的版面进行粘贴，可以有序，也可以随意发挥。并鼓励画面的文字以手写为主，营造「随意」的氛围。
Translated by Google Translate
来自谷歌翻译
Art Director: Mic Mak
Creative Director：Mic Mak
Designer: Mic Mak
Copywriting：Mic Mak
Client：Random Coffee
