Astéri
The first clean skincare brand designed for young athletes.
Summary
Astéri is a clean skincare brand, designed to empower young cheer and performance athletes across the world. 100% vegan, organic and cruelty-free, Astéri’s products are specially formulated to support skin through performance and recovery – so that young athletes can look and feel strong in their natural skin.
The Challenge
Our client team approached us with their ambitious mission to transform what skincare looked like for young athletes everywhere. The founder was passionate about championing youth in their drive to look and feel their best, while weathering the intense pressures of their chosen sport.
However, before entering the market with their products, our client team required a brand identity that captured their company’s skincare vision.
Over the course of our project, our team at Kairos successfully named our client’s fledgling company, articulated their brand story and designed an original logo, along with other essential visual elements. In short, we brought their new brand to life.
The Solution
We knew how unique Astéri’s vision was, and how the company needed a strong brand identity to reflect that to the world. To articulate our client’s new brand, we embarked on a multi-step journey of exploration, research, and execution.
The Result
From their company’s core brand statement to its bold new brand identity, our client team felt like their vision had been successfully captured.
At the very beginning, the Astéri team had come to us with a fledgling idea for a company that would transform how young athletes felt about their skincare – but with a complete, blank slate as to what that might look and feel like.
Through our collaborative process, meticulous brand strategy and thoughtful design work, our team at Kairos ultimately helped to bring Astéri’s inspiring vision to life.
To learn more about our creative process, check out our full case-study here.
• Muse Award 2023 | Gold Award in Brand Identity Category
