Impactful storytelling and design
We knew that The Macula Foundation’s story was a special one because of its early start as an innovator in the macular disease field — we wanted for audiences to recognize this from the minute they landed on the website.
We designed a special landing page that would guide audiences through The Macula Foundation’s story and key messages. Upon scrolling down the page, visuals and fading transition effects combine for a cinematic and engaging experience.
Additionally, we built a unique Timeline page that showcased the organization’s major contributions to the macular disease field. As with the landing page, this page is designed to immerse audiences.
To deliver The Macula Foundation’s story most effectively, the website has a clean and elegant aesthetic. The color palette, which is monochromatic with bronzes and the occasional sky blue, is modern, yet distinguished and classic.