Impactful branding and creative.
Our branding for OE was designed to be impactful and expansive enough to unite both ophthalmic professionals and patients with vision loss under one visual language, with subtle variations for each.
The core OE logo contains a magnifier within a pair of angle brackets. The symbol resembles the shape of an eye — this represents the quest for knowledge and insight by both OE audiences.
The logo also contains the full name of the organization, “Ophthalmic Edge”, in a block typeface that is a mixture of slab-serif and sans-serif, in an homage to the typeface of an eye exam chart. Meticulous attention was paid to type kerning, to make the name extra-easy to read.
The overall palette consists of bright blue, black, and magenta — colors that are striking and highly-accessible, especially for those struggling with vision loss. The logo variation for ophthalmic professionals variation has cobalt-blue and sky-blue accents, colors that traditionally relate to the medical field. The logo variation for patients has magenta accents, a color of vitality and energy.
Our team also designed a custom set of icons, tailored for each audience. The new branding and creative was an important step for OE to connect powerfully with their key audiences.