Mejunje
In a category often represented with distinctive elegance and complexness Wine52, the UK's largest wine discovery club, wanted to keep it simple, inviting its subscribers to travel around the world with different collections.
They approached our studio to be part of a selection of curated wines from the D.O. La Mancha, Spain, to be distributed to the Anglo-Saxon market.
We worked both on the naming and graphic universe of a Verdejo.
The naming part was the first one and guided all of our design choices. Of many possibilities, the word Mejunje had close linguistic ties with the region but also appealed directly to a product.
Taking inspiration from bullfighting posters and Castilian neckerchiefs, we created a playful and approachable identity, with a contemporary spin that invited more people to discover new ways of enjoying wine.
