Yarki is a new format of upscale hostel in Saint-Petersburg. The concept is focused not only on comfortable rooms, but on engaging in the creative process. To do this various art exhibitions, installations and workshops are going to be held on the Yarky's territory.
Yarky's branded inscription contrasts with varied choices of inking the background which results in a never-ending creative variation of the logo. The logo involves guests in the creative process because anyone can create his own sign and order a souvenir with this logo.
We managed to make incredibly lively and creative navigation system both inside and on-site based on this branding decision.