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    Sportsgirl is the iconic Australian women fashion store, The interpretation of rebranding is to convey Sportsgirl of the fun, lively, enthusiasti… Read More
    Sportsgirl is the iconic Australian women fashion store, The interpretation of rebranding is to convey Sportsgirl of the fun, lively, enthusiastic characteristic and a little edgy on the logo. Read Less
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Sportsgirl rebranding
 
Sportsgirl is the iconic Australian women fashion store, The interpretation of rebranding is to convey Sportsgirl of the fun, lively, enthusiastic characteristic and a little edgy on the logo. In the design, we can see the letter “S” but also a hidden “g” on a very low opacity at the back, which it’s also form into 8 which it has the meaning of infinite as sports girl products cover everythings that’s in fashion, the 8 also means their eighth services, this includes: clothing, accessories, bag, shoes, beauty,style me, online shop and the support of butterfly foundation.