Utrail - Brand Identity

•

Challenge:

We all know the benefits of being in touch with nature, not only improving quality of life but also building new friendships through shared interests.

More and more, people are valuing the outdoor life. While some seek a quiet moment in a local park, others yearn for a deeper connection and an adventure that challenges them. This is where trails come in, offering true invitations to explore the world around us.

That’s why Utrail was born — to help people connect with nature and discover new paths. Through an app that guides users through diverse trails across Brazil, it acts as a GPS where no one else would, creating communities that help each other discover new places and go further.

Solution:

We understood that such a valuable solution needed a language that spoke on equal terms with its target audience. In addition to establishing a deeper connection with users, we also aimed to convey the technological quality that the company offers.

So, we listened to potential app users and realized that the greatest value lies in the freedom the solution provides, offering more possibilities and convenience for adventures.

Based on this, we developed the entire brand language, incorporating technology and pathways as key elements. Visually, this concept is expressed through vibrant and friendly colors, reinforcing the app’s democratic nature. We also created a wide range of stylized icons to represent the variety of activities available, along with a photographic style that portrays real-life situations of app usage.

Our involvement spanned from naming the brand to finalizing the app’s design, maximizing its communication potential.

The app already boasts over 35,000 users nationwide, with plans to expand its solution globally and help people venture further into nature.