In 2022 Lotto 6/49 introduced the new Gold Ball jackpot draw. We wanted to remind consumers that winning the lottery isn’t just about money – it’s about the freedom that comes with it. The “Golden Possibilities” campaign inspired customers to consider how life might look if they had the freedom to do anything.
Lotto 6/49: Client
Pound & Grain: Agency
Pound & Grain: Agency
Philip Jarmain: Director & Photographer
PostPro: Editing
