Rethink Breast Cancer is a charity organization and initiative, which supports, empowers and informs those affected by breast cancer.
Anomaly was tasked with developing a brand identity for Rethink, which offered a fresh outlook and flipped the notions and beliefs surrounding breast cancer on their head.
Client: RETHINK Breast Cancer
Agency: Anomaly
Creative Director: Dave Douglass
Photographer: Nikki Ormerod
