Project by weareseventeen

Levelling up for Coca-Cola's latest global campaign in collaboration with League of Legends.

We were winning when we were asked to partner with Virtue Worldwide for the second time on Coca-Cola Creations' latest experiential, XP+ flavoured offering - Ultimate.

Immersing ourselves in the world of League of Legends, we created a set of teaser and Sensorial films that genuinely represented the hyper-cinematic LOL world, including authentic realisation of the crystals, a reimagined rift plus enhanced hex-tech magic.This paired with ultra-realistic Coca-Cola simulations and beautiful product renders we created a visual feast and a story of true collaboration. 

Process and R&D

Pitch Frames

Agency: Virtue Worldwide

Music & Sound Design: Box of Toys Audio

Executive Producer: Jade Annaw

Executive Creative Director: Stephen Simmonds

Creative Director: Jason Drew

Senior Producer: Christine Nguyen

Junior Producer: Olivia Tattersall

3D Artists:
Jason Drew

Chris Cousins

Gabor Ekes

Serhat Goktas

Alex Fernandez

Joe Maker

Alban Contrepois

Dan Fitzgerald