Lotus Bakeries - BEAR Fruit Rolls
Project by weareseventeen
Increasing brand awareness with a fun, tasty film that appeals to both kids and parents alike.
We were tasked by Lotus Bakeries to develop a piece that would sit at the heart of the international marketing of their healthy fruit snack.
With nothing but fruit (no processing, additives or concentrates), they are the rational choice for parents looking to satisfy their kids' sweet tooth. Appealing to this ‘sensible’ side whilst also delivering the message in a playful and lighthearted way was key to the development of the film. We chose to include their distinctive bear character at key points throughout, making it integral to the action and ensuring product recognition at critical purchasing moments.
The UK version was adapted to feature the recognisable bear mascot
Credits
Client: Lotus Bakeries
Concept & Direction: weareseventeen
Production: weareseventeen
Music & Sound Design: Travis Hefferen
