Overall branding for a revolutionary new kitchen which design is based on a philosophy of reducing. The name Miinus refers to design principle in which everything has been cut into minimum. Branding utilises genuine materials, photographic style is natural and robust and the facts of the kitchen are illustrated in visually strong info-graphics.
Photos: Paavo Lehtonen, Angel Gill
Puustelli Miinus Launch
Habitare fair 2013
Helsinki Design Week