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    Overall branding for a revolutionary new kitchen which design is based on a philosophy of reducing. The name Miinus refers to design principle in… Read More
    Overall branding for a revolutionary new kitchen which design is based on a philosophy of reducing. The name Miinus refers to design principle in which everything has been cut into minimum. Branding utilises genuine materials, photographic style is natural and robust and the facts of the kitchen are illustrated in visually strong info-graphics. Read Less
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Puustelli Miinus
 
Overall branding for a revolutionary new kitchen which design is based on a philosophy of reducing. The name Miinus refers to design principle in which everything has been cut into minimum. Branding utilises genuine materials, photographic style is natural and robust and the facts of the kitchen are illustrated in visually strong info-graphics.
 
 
Photos: Paavo Lehtonen, Angel Gill
 
 
Puustelli Miinus Launch
 
 
 
 
Habitare fair 2013
 
 
 
 
 
Flagship
 
 
 
 
Helsinki Design Week