01 | Process
Research for the best on market print-on-demand online service. Artwork design. Store setup. Hand over and launch.
02 | The Challenge
Before commencing this project, it was imperative to evaluate the intersection between customer needs and RoadTrooper's business objectives to ensure its success.
Through a series of consultations, we worked closely with RoadTrooper to identify the strategy and overarching direction for this new venture.
03 | The Solution
Over the course of a few years, I gradually delivered more than 400 designs. Each time a decision was required regarding a new batch of designs, we engaged in detailed discussions with RoadTrooper. The final decision was always based on a comprehensive assessment of store analytics, the latest design trends, market trends, and the preferences of RoadTrooper's customers.
04 | Skills & Software
Hand drawing. Adobe Creative Suite
05 | The Result
The RoadTrooper store became a very popular destination for those who travel and looking for an authentic souvenir.
