01 | The Process
Research. Concept. Sitemap & Information Architecture. Hi-fidelity UI Design & Illustration. Prototyping. Collaboration with the Stakeholders.
02 | The Challenge
Etiqa, as part of their brand package, required a new website that would effectively showcase the company's key strengths, expertise, portfolio, and staff. The primary objective of the website was to support the sales team in attracting new customers.
03 | The Solution
I created a Design System consisting of detailed specifications for a responsive website aligned with the new brand. Additionally, I developed prototypes for the website, which were then implemented by the in-house developers within a short timeframe. The modular-based design underwent several iterations to incorporate feedback from the company founders and ensure their satisfaction.
04 | Skills & Software
Adobe Creative Suite.
CX / UX, Product Design, Illustration, Branding, Information Architecture, UI Design, Ideation and Concept Creation
05 | The Result
The client was very happy with the new website. Upon its launch, the website helped the sales team to communicate the company capabilities and strengths much better.
