Research. Competitive Analysis. Brand Design. Car Decal Design. Brochure Design. Merchandise & Workwear Design. Consultations.

Castle Fuels Kerry recognized the urgent requirement for branding enhancements in their highly competitive market segment, where they had been operating for several years. The objective was to establish the new brand as a leading force among local fuel merchants.

The ideal solution aimed to ensure the company's prominent visibility through the overall brand design, making it memorable and easily recognizable during their regular weekly deliveries. This made car decals, workwear designs, and merchandise branding crucial elements for achieving success.

I was entrusted with overseeing all aspects of this project, taking on the responsibility to deliver a comprehensive branding strategy that encompassed these essential components. 

As part of the branding project, I successfully developed a comprehensive set of logos, including primary, secondary, and submark variations. These logos shared common elements such as a consistent color palette, a distinct style, and visuals representing flames and logs. The purpose of having these three logo variations was to accommodate different branding needs, including car decal designs, embroidery on workwear, and social media usage.

To create a distinctive brand image, I selected a stylized illustration of the Castle Fuels business owner as the focal point of the primary logo, adding a unique character to the brand identity.

The color palette featured warm flame-like shades of red, yellow, and off-white, complemented by the charcoal black color.

The designs delivered for brochures stood out due to their strong branding elements and attractive color palette. The car decal design was highly noticeable from a distance, making it easier for customers to identify the delivery vehicles.

The branded merchandise, such as fridge magnets, brought joy to the local community, especially children.

Finally, the Castle Fuel team received long-awaited branded workwear, including beanies, baseball hats, hoodies, t-shirts, and reflective vests, further reinforcing the cohesive brand image.