We worked with Razer to introduce the all new Razer Blackshark V2 Pro, a next-level gaming headset developed in collaboration with top esports players. Featuring Razer HyperClear Super Wideband Mic and pro-tuned FPS audio profiles, gamers can be empowered to embrace immersive experiences, enhancing their skills and taking their gameplay to a whole new level.

Early in the conceptualisation phase, we cut together sequence that was exceptionally effective at communicating one of the unique features of the headphones - pro-tuned FPS profiles.

Basically, in the midst of a fast-paced sequence of FPS gameplay, we needed the human connection — a shot of e-sports player doing a swift head turn motion. This clearly conveys the exceptional in-game auditory perception enabled by the pro-tuned FPS profiles. Consequently, allowing esports players to detect approaching enemies.

hence, a film shoot.

We rose to the challenge, bought a bunch of film lights, fed e-sports stadium imagery onto our large TV to act as an ambient light source, sourced for talent, directed the talent in a one-hour shoot, and finished the shot.

We all experience a level of adrenaline going into less familiar territory of a film shoot, and were super stoked about the results and how it elevated the product trailer. Of course, this came at additional costs but we were happy to produce the extra "oomph" for our clients when we see the opportunity.

We place immense importance on capturing the visual metaphors for showcasing the unique selling points of all products, the Blackshark V2 Pro is no exception.

We tasked each member to explore and contribute ideas, to ensure that there's a level of variety. We worked alongside Razer, to ensure that the visual metaphors we proceed with are aligned with the brand, and clearly represents the benefits of functions they wish to convey.

For instance, the HyperClear Super Wideband Mic, we focused on the idea of "widening", designed sequence of a widening space as a visual metaphor to the widening of the audio frequencies that the microphone can capture.

Accompanying this idea, we did extensive research in audio benchmark heads-up display (HUD) references, and explore various ways of "widening" the HUD, so that it's clear.

Razer's videos need to be captivating and resonate with the gamers. So we keep things collaborative by involving our client throughout the journey, allocating sessions for timely milestones to check-in with both ideas and execution. By working closely together, we pushed for a killer visual experience that truly captures the essence of the product, without the risk of misrepresenting any product features.

"Ronald here, just wanted to add that we've outdone ourselves in filming certain components of this largely CGI commercial. With the film component, we're able to hit home the story point of how these pair of Razer headphones are tuned to provide clarity and feedback for better professional gaming.

This film component truly excites us to be ever so slightly outside our comfort zone. That's where all the magic happens, doesn't it? With that, Masonry Studios is looking to work with more video production partners in Singapore, so please hit us up at hello@masonry-studios.com if you'll like to collaborate on projects!"

- Ronald

Client: Razer

Creative Studio: Masonry Studios

Executive Creative Producer: Zulkifli Md Zaid

Director: Deemei Ong, Ronald Fong

Story Artist: Ching Gje Chew
Lead Animator: Ching Gje Chew

Animators: Deemei Ong, Qianling Loy, Roy Yeo, Kelly

Lookdev: Gina See
Set Dresser: Gina See, Kelly

3D Modelling: Dima, Roy Yeo

Additional Modelling and Rigging: Roy Yeo, Giselle, Linyu

Additional Comp: Linyu

Visual Effects: Roy Yeo
Talent: Rodolfo Barcelli

Edit, Title & Motion Designer: Deemei Ong, Qianling Loy

Sound Design: Nicholas Chia

Behind-The-Scenes Video Edit: Rachel Chew