Hegen All-Rounder Cup

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Hegen PCTO™

All-Rounder Cup

We collaborated with Hegen on a video to introduce their innovative baby sippy cup, which focuses on the advantages of its unique hybrid design, the 'sqround' - a combination of Square and Round shapes.

Big Sips for Little Grown-ups

In addition to showcasing the sippy cup's features, our aim is to emphasize the overarching product message of a child's desire to emulate their parents, using the visual metaphor of one cup gazing at its reflected image in a mirror.

The "Sqround"

The merging of Square and Round shapes enables babies and toddlers to easily hold the cup, even with small hands. It also prevents the cup from rolling away.

To showcase this, we created a repeated visual sequence of coasters transforming from round to sqround. This visually appealing effect places a strong emphasis on this practical, one-of-a-kind design.

Minimal Parts

We created a blow part product shot to emphasize the advantage of having fewer components in a baby bottle - easier cleaning and maintenance, crucial for the well-being and safety of the baby.

This shot allows mothers to see how cleaning becomes more efficient and simple, allowing them to focus on what's most important: caring for their little one.

Sqround

A deliberate side shot showcases the ingenuity of the sqround (square + round) design that prevents the cup from rolling away. We heightened the practicality by almost allowing it to roll off the table, emphasizing the peace of mind that comes with a thoroughly designed product,

All-round drinking

Created a water simulation to demonstrate how the soft silicone disc is gentle on the babies' gums, and regulates the flow of water effectively, facilitating effortless sipping.

This visualization aids in showing how the spout-less training cup allows sipping from anywhere around the rim, and by extension, promotes an easy transition for the child to move on to an open cup.

We made sure that the simulated water droplets in this demonstration flow smoothly and consistently, avoiding any messy or disorganized movement

Director's message

"We are grateful for the chance to illustrate the emotional benefits of such a supportive and nurturing product that eases the workload of parents while promoting a child's growth.

In this animation, we took care to choose gentle and calming colors in hopes to provide parents with the assurance and empowerment they need to care for their little one."

Credits

Client: Hegen

Creative Studio: Masonry Studios

Executive Creative Producer: Zulkifli Md Zaid

Concept: Masonry Studios Brainstorm
Director: Ronald Fong

Story Artist: Ching Gje Chew

Edit, Title & Motion Designer: Deemei Ong

CG Supervisor: Ronald Fong
Lead Animator: Ching Gje Chew

Previz Animation: Qian Ling Loy
Art Director: Gina See
3D Modelling: Roy Yeo, Ian Tan
Visual Effects: Roy Yeo
Sound Designer: Nicholas Chia
Additional 3D: Irfan, Rex Ng
Additional 3D & Comp Fixes: Rachel Chew, Giselle