Business cards and a base for the new visual identity of
social media and community manager Sabine Sormani.
task
The briefing was quite simple. Sabine reached out to us with the need for new business cards for an upcoming trade fair. There was no existing design yet, so we had a blank canvas to design something that could act as the base for her new visual identity. The only goal was to transport her values and personality and design a printed product that establishes a lasting impression.
solution
Business cards are a nice tool to show appreciation to people and establish a lasting impression. Our idea was to abstract the friendly, open and personal character of Sabine in the cards and make it experiencable on an haptic level. As a community and social media manager we wanted the print to have a warm and emotional feeling, thus we choose to combine Colorplan Natural, a rather beige paper, with the matt gold foil Kurz Luxor 429N. To strengthen that feeling we choose our custom transitional antiqua UTF Times as the typeface for Sabines new brand, allowing her to establish a unique look, even when there’s only type and paper in use.
Client
Sabine Sormani · Social Media & Community Manager
Print
Butz & Bürker
Services
Graphic Design, Type Design, Visual Identity, Print Design & Concept, Portfolio Photography
Paper & Material
Colorplan Natural 540g/sqm, Kurz Luxor 429N Hot Foil
social media and community manager Sabine Sormani.
task
The briefing was quite simple. Sabine reached out to us with the need for new business cards for an upcoming trade fair. There was no existing design yet, so we had a blank canvas to design something that could act as the base for her new visual identity. The only goal was to transport her values and personality and design a printed product that establishes a lasting impression.
solution
Business cards are a nice tool to show appreciation to people and establish a lasting impression. Our idea was to abstract the friendly, open and personal character of Sabine in the cards and make it experiencable on an haptic level. As a community and social media manager we wanted the print to have a warm and emotional feeling, thus we choose to combine Colorplan Natural, a rather beige paper, with the matt gold foil Kurz Luxor 429N. To strengthen that feeling we choose our custom transitional antiqua UTF Times as the typeface for Sabines new brand, allowing her to establish a unique look, even when there’s only type and paper in use.
Client
Sabine Sormani · Social Media & Community Manager
Butz & Bürker
Services
Graphic Design, Type Design, Visual Identity, Print Design & Concept, Portfolio Photography
Paper & Material
Colorplan Natural 540g/sqm, Kurz Luxor 429N Hot Foil
