The indestructible billboard
The EVOC backpack with integrated back protector absorbs any impact to your back and can prevent countless spinal injuries. Itís designed by a young company, still putting all their time and money into product development and research. So, with almost no money left for advertising, how can we make them more famous?
 
 
Idea
We created an experience where people could show their strength while experiencing the shock absorbing effect of the backpack. 
 
Results
97 hits per hour: The social media and several outdoor magazines wrote about the event.
220 % more fan activit on the Facebook page with hundreds of photos uploaded and shared.
 
 
The indestructible billboard
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The indestructible billboard

Hit as hard as you can. This backpack can take it!
6
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Published:

Creative Fields